One of the greatest advantages of working in the creative industry is coming into contact with the sheer amount of talent that you can work and collaborate with on projects. The digital age has definitely sealed the deal in helping us approach industry professionals and start-up gurus with a slick email conversation, direct message, tweet, or Instagram message.
Oftentimes we are caught under the impression that if we have an incredible roster of big-name talent helping and supporting our brand, that we will have made it - whatever that means.
Be careful and diligent in the beginning about whom you decide to bring into your brand as you want it to stay consistent and as authentic as possible throughout its lifetime.
First and foremost, are you working as a partnership or a sole proprietor?
What avenues are you currently using for yourself? Can you easily translate the platforms you already use towards your creative business?
Is your business reflective of your own personal brand? Can you keep this theme consistent throughout all the platforms you decide to use?
Creating a separate profile for your business is a helpful option, not to mention free - if the context of your business is different from your own personality and aura.
The most immediate thought when starting a creative business is how much $$$ will be involved?
Fortunately, if you are a young adult living in the GTA and under 29 years of age, there are lots of great resources, FREE of cost and easily accessible as long as you have an open mind to apply.