Avenues to Get Social (Creative Entrepreneurship Series)


January 30, 2017

Avenues to Get Social Creative Entrepreneurship Facade Toronto 2017

Are you benefiting from your social media platforms?

Brand ambassadors and small businesses are on social media all the time - they're constantly "on" and connected using live streams to show their viewers behind the scenes, exclusive sneak peek previews of their beautiful models, overlay shots and highly edited product shots. 

What avenues are you currently using for yourself? Can you easily translate the platforms you already use towards your creative business? 

Is your business reflective of your own personal brand? Can you keep this theme consistent throughout all the platforms you decide to use?

Creating a separate profile for your business is a helpful option, not to mention free - if the context of your business is different from your own personality and aura. 

 

INSTAGRAM

Instagram has an extensive, international reach, attracting new followers and customers every minute, with strategic use of appropriate hashtags and profile follows. Instagram stories, a newer feature allows you to create 10 second videos, Boomerang animations, or live videos of static events you'd like to broadcast to your viewers. 

Instagram Landscape Photo Creative Entrepreneurship

 

SNAPCHAT

Snapchat has surprisingly taken the media by storm - many digital publications (i.e. BuzzFeed, MTV, People Magazine) are opting for Snapchat stories to convey a personalized outlet for users to 'snap' to their friends. Similarly to Instagram, you can create 24-hour static snaps that are accessed through your story, however you can also

  • control audience censorship
  • have access to unique geo-filters
  • add stickers including your own personalized BitMoji character
  •  Just don't go overboard with posting your selfies of Dog-Licking filters.

    Snapchat Geofilters Example for Adidas Creative Entrepreneurship

     

    FACEBOOK PAGE

    Creating a Facebook business page that is separate from your personal profile makes it organized and streamlined to create a public feed that users can follow and subscribe to. You can boost posts and create Facebook ads easily by creating a daily or weekly budget that you can control based on your targeted audience reach. Compared to Google Ads, Facebook ads are a feasible alternative if you do not have a large marketing budget and are hoping to do some initial market testing. Analytics such as impression count, post activity, and call-to-answer count is vital to helping you understand how to better cater to your online audience. 

    Facade Toronto Facebook Business Page Creative Entrepreneurship 2017

     

    PINTEREST

    If you don't already 'pin' Pin It Pinterest Button  your dream wedding dresses, your perfect brunch spread, or the cutest Shiba Inus you come across on the World Wide Web, I will inform you that Pinterest can be a remarkable asset for creative businesses.

    It is a curation of images and links, categorized in collections called 'boards.' Boards convey ideas and themes in the voice of the business to your target demographic. If you have a US bank account, you can also allow followers to buy directly from any of your own pinned products.

    Pinterest Board for Business

     

    AUTOMATE AND SCHEDULE YOUR POSTS

    Using apps like Later on your mobile device and IFTTT ("If This Then That")  to streamline your digital accounts (i.e. social media platforms, Google account, iOS account) will not only make your life more manageable but also free up your own personal time from posting the same posts on many different platforms multiple times throughout the day. It is important to schedule posts such as seasonal sales in advance to reach a wider grasp of your niche audience while they are active on their social media apps (i.e. 9am & 5pm on weekdays). These times and days will all change depend accordingly but if you do your research and test out a few time slots per day, you can be sure to hit a larger fraction of your key demographic.

    Later Instagram Marketing Platform Facade Toronto

     

    OPT FOR EMAIL MARKETING

    Email marketing (i.e. MailChimp) can be quite helpful when used in tandem with regular updates on your social media channels. The advantages with email marketing are that you can control and filter what your subscribers are interested in based on email opens, post clicks, responses to your call-to-action and other analytics that are provided. Obtaining subscribers can be sourced from sign-up forms that you can plug in to your social media channels (i.e. Twitter or Facebook posts) or by asking viewers to subscribe via a simple pop-up on a website landing page is also an option. 

    MailChimp Campaign Example Facade Toronto Creative Entrepreneurship

     

    This is just a snippet of the variety of social media channels that you can use to help optimize and enable your business marketing - mostly all for free and at the ease of your smartphone. This list is not limited to also include the following:

  • Twitter
  • YouTube
  • Vine
  • Google+
  • LinkedIn
  • Tumblr

     

  • IN CONTEXT

    I started social media channel accounts for Facade Toronto, based on the apps I was drawn to and was already using organically. Instagram and Facebook are huge helping stones in helping me integrate my shop's products, analyze viewer activity, and promote the hell out of flash sales and more relevantly, this blog

    In turn, they have also helped me reach new followers and customers just by using the right #hashtags, keeping consistent and authentic with the brand aesthetic, and connect on a personal level with other business owners and designers around the world. 

     

    What are some of your favourite apps and social media channels? 

    Please share some of your daily favourites in the comments below!


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